The TV market is a ruthless place: you’ll always find retailers constantly trying to lower their prices to outbid each other.
But this great news for shoppers – and that’s why I’m delighted to see the 50-inch Philips PUS7556 4K TV fall to £219 less than the RRP.

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I first spotted this TV on the Curry’s site, where it was reduced to £359 in the high-street retailer’s current payday sale.
It’s definitely among the best cheap UK TV deals online right now/
But I’ve now seen for less on Amazon – and I wouldn’t be surprised if prices fall even further.
- Philips 50-inch PUS7556/12 4K HDR TV – buy from Currys (£359), Amazon (£353.99)
This isn’t the flashiest of TV deals out there right now – but it’s my favourite, and here’s why.
Lots of people (myself included) simply can’t stretch to the four figure amounts you have to pay for top-of-the-line TVs.
Yes, they have industry-leading features and jaw-dropping screen quality – but are they still worth maxing out your credit card for?
If you’re tactical and you know what to look for, you can pick up an excellent TV for under £500 – case in point, the Philips PUS7556.
Look through those confusing letters and numbers in the name, and you’ll find ‘HDR’. That stands for ‘High Dynamic Range’.
This is a type of picture tech that noticeably improves the quality of standard 4K – you get richer colours, darker darks and better levels of contrast.
This is all powered by Philips’s P5 engine, an internal processor that uses AI to fine-tune and perfect whatever you’re watching in real-time.
At the original price of £549, this is a nice enough feature to see – but at the discounted price of £359, it’s an enticing proposition.
The 50-inch screen is a good fit for plenty of viewing spaces (remember, the viewing distance should be around 1.5 times the screen size).
So if you’re on the hunt for a new TV in the budget category, this one is well worth a look – not that anything about it feels remotely budget.
There’s plenty of great tech deals going in the Currys payday sale.
Plus, there’s a couple of insanely good giveaways with Samsung Galaxy S22 pre-orders.
I also recently wrote at how shocked I am at new Fire tablet prices at Amazon.
Discover more top deals and savings at your favourite tech retailers by heading to Sun Vouchers. Sun Vouchers is the one-stop shop where you can find hundreds of discounts codes for top chains including Currys, Argos, AliExpress and more.